M10

Rebrand for charity working with young people

M10 is a charity that works with young people in secondary education in the North East of England. Alongside the national curriculum, M10 creates opportunities and experiences that inspire young minds and bring a person-centred / holistic approach to investing in young people.

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Background

M10 originally started as a missions trip, taking groups of young people to Mexico for a 10 day experience to participate in a local community project, learning valuable life skills at the same time.

Over time the organisation developed 4 different programmes to schools:

M10 Missions:
‍Group trips abroad to serve in community projects around the world

The Boy’s Network:
‍Mentoring Programme matching students with industry professionals

Own It:
Work experience for disaffected and reluctant learners

Inside Out:
Workshops teachingbstudents career skills

However, each programme was seen as a separate entity and the link between these four programmes had become fragmented with no overarching story to connect the dots.

Work

We developed a new brand architecture, shifting from a product/service brand to a purpose centred brand. M10 would be the overall master brand name, and the four programmes would be renamed;